Designed in the US, Engineered in India.
A product engineering company helping businesses build and scale modern software.
Our Story
Engineering Products, Solving Real Problems
ICOINAGE Soft Labs is a US-based software engineering and product development company with a dedicated engineering center in India. We work with startups, software companies and growing businesses to design, build, modernize and scale software products. Our core engineering capabilities span Flutter, AWS, React, backend development and cloud infrastructure.
Alongside client projects, our engineering team builds and operates our own technology products. MedSahi, our healthcare technology platform, is one example of the complex software systems being developed by our team.This combination of product ownership and client engineering allows us to approach software development from both sides — understanding not only how to write software, but how products evolve, scale and operate in the real world.
"We build technology with purpose, turning complex challenges into simple, scalable solutions."
One Team • Two Locations • One Goal
Everything you need to get started.
United States
Client Engagement
Client relationships
Product discussions
Business communication
Project coordination
Technical strategy
India
Engineering Center
Flutter development
Backend development
AWS/cloud
Product engineering
QA
What Sets Us Apart
• Client-Centric Approach:
Your success is our ultimate goal. We believe in fostering open communication, transparency, and collaboration at every step. To us, you’re more than a client—you’re a valued partner as we work together to achieve your objectives and create lasting impact.
• Relentless Innovation:
In the fast-paced world of technology, standing still is not an option. We stay ahead of the curve by embracing emerging trends, leveraging cutting-edge technologies, and constantly pushing the boundaries of innovation to deliver solutions that exceed expectations.
Our Journey & Philosophy
Delivering exceptional client experiences
Founded in 2018 by a team of experienced industry leaders, ICOINAGE emerged with a bold vision: to transform the landscape of software services and products. With decades of combined expertise, our founders set out to create a company that seamlessly blends cutting-edge technical innovation with a profound understanding of real-world business challenges. Our journey is fueled by a commitment to delivering impactful solutions that drive success for our clients.
At the heart of everything we do is a belief in the transformative power of technology. We are passionate about revolutionizing industries, solving complex challenges, and driving progress through innovative software solutions and products. With collaboration as our cornerstone, we approach every project with creativity, enthusiasm, and an unwavering commitment to excellence. Together, we build solutions that make a difference.
Meet our talented team.
Our success is driven by a team of dedicated professionals.
Pratima Tripathi
Chief Visionary, MD
Founder and chief visionary, Pratima Tripathi is the driving force behind Icoinage. Pratima is passionate about creating software that helps businesses succeed.
Vivek Tripathi
Chief of Technology
Our team of experienced developers is passionate about creating innovative software solutions. We provide support and guidance to our clients every step of the way.
Isha Malhotra
Chief Data Strategist
I believe the right data, used well, changes how businesses grow. My work turns insights into clear strategy and measurable impact for our clients.
Vinay Tripathi
Federal Services Advisor
My work helps organizations move beyond compliance—using federal programs and service frameworks to create lasting, effective delivery.
Shreesh Mishra
Financial Services Advisor
I see financial services as a foundation for trust and growth. My work helps clients make decisions that stand the test of time.
Bhaskar Anantarapu
Technical Integration Advisor
I work with organizations to design integrated solutions that transform operations into reliable, scalable experiences for their clients.
Ranvijay Pathak
General Manager | India
I lead teams and operations with a focus on turning strategic goals into efficient processes, sustainable growth, and lasting results.
Join our software development team for creativity and growth!
Join our innovative tech team dedicated to creativity and growth.